"Fifty Ways" playing arena branding


The biggest playing arena, which also has the widest variety of attraction games, is called Fifty Ways. The Khachatryan brothers could have never imagined that they could become the founders of a large game center one day as they lived in poverty. It all started when they saw how their wealthy neighbor's child broke all his toys while they were dreaming of having a single toy. 

The brothers start collecting and repairing these broken discarded toys. They collect about fifty toys from different parts of the yard: and sell these toys. They spent the money to cure their mother.

And the brothers continue repairing toys and selling them, as they liked the salesman's life and trading. They even open a store. And now, on November 18, 2021, when 10 years have passed since their first store, they opened their game center, which is the biggest in Armenia, and called it "Fifty Ways" due to the first 50 toys they collected. The brand name symbolizes that the center has about 50 games in different directions, where teenagers and young people can have fun. 
For creating the logotype, we used the number 50 as a throwback to the 50 toys, which led them to start their business.

"Fifty Ways" playing arena branding
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